Modern Thai Cuisine

The client approached me for a full brand refresh to better reflect their modern take on authentic Thai cuisine. I led the rebrand end-to-end — from visual identity to a redesigned website and menu system.

Role
Sole Designer

Year
January 2024

Scope
Brand identity refresh
Website redesign
Menu redesign
Supporting visuals

Duration
1 Month

Approach

  • NARA lacked a cohesive brand identity across customer touchpoints. The website was visually inconsistent, difficult to navigate, and failed to communicate the restaurant's authentic Northern Thai story, resulting in a fragmented customer experience.

  • Developed a complete brand refresh, including a refined visual identity, redesigned menu system, and a modern website that unified the brand across digital and physical experiences while highlighting the restaurant's Chiang Mai heritage.

  • I first discovered NARA during a dinner with a friend. The food, service, and interior left a strong impression, but the brand experience outside the restaurant didn't match that quality. The website, social media, menus, and promotional materials all felt disconnected. That experience led me to work with the restaurant owner on a complete rebrand. It reinforced my belief that a great brand isn't built through a single touchpoint—every interaction should tell the same story.